Tiny Tomo is a small pet business based out of SoCal that focuses on handmade pet tags. By wearing the designer and consultant hats, I addressed their technical web concerns and identified gaps to promote connection and reliability.
The Challenge
Tiny Tomo initially reached out because they were having difficulties with providing a responsive experience. The hero banner would shrink while the button kept moving and obstructor parts of the copy at different breakpoints. Once addressed, it became apparent there were content gaps and lack of storytelling.
Sarah*
Founder of Tiny Tomo
"The main issue is the sizing for the content between the web and mobile isn’t ideal. I’m not sure how to proceed from what it’s currently at."
As the breakpoint changes, the banner text becomes difficult to read and the button moves haphazardly.
Approach
To verify their problem was something I could even solve, I replicated them in a sandbox environment. Once verified, I communicated why these awkward transitions were happening and proposed what we could do moving forward. Then, I provided different mockups for feedback.
Shortly after, the stakeholder expressed her concerns over the homepage feeling incomplete and was open to recommendations on how to make it feel more well-rounded.
I dove deeper to understand more about her story and the brand. Then, I did a competitor analysis before recommending what content to add that would help achieve her goal of informing people of the benefits of silicone pet tags.
Results
An upgraded homepage that paints a clear picture of who Tiny Tomo is, why people should choose silicone pet tags, and what their policies are.
Their website publicly launched in Nov 2025. Check them out here.
Want to learn more? Reach out.
Users can quickly understand who Tiny Tomo is, what they do, and why they do it.